The course objectives are:

  • Communicating with advertising agency stakeholders in a variety of ways in two languages;
  • Using mathematics in advertising and personal applications for specified purposes;
  • Adhering to advertising work ethic and industry accepted practice standards;
  • Describing advertising clients, products and business systems in competitive environments;
  • Fulfilling specific roles within advertising teams to meet objectives; and
  • Selecting areas of specialisation in advertising based on assessment of own strengths and weaknesses