Course Objectives :

• Advertising practice demands an attention to detail, adherence to deadlines, work ethic, positive regard for colleagues and clients, and professionalism.
• The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems, and technical methods in general, and specialise in the processes, systems, and technical methods that they are (to be) involved in by achieving specific competence.
• Communicating with advertising agency stakeholders.
• Using mathematics in advertising and personal applications for specified purposes.
• Fulfilling specific roles within advertising teams to meet objectives; and
• Selecting areas of specialisation in advertising based on assessment of own strengths and weaknesses